Product Specialist II

  • New York, NY


: $140,760.00 - $157,490.00 /year *

Employment Type

: Full-Time


: Financial Services - Banking/Investment/Finance

TD Description

About TD Bank, America's Most Convenient Bank

TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 8 million customers with a full range of retail, small business and commercial banking products and services at approximately 1,300 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit Find TD Bank on Facebook at and on Twitter at

TD Bank, America's Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol \"TD\". To learn more, visit

Department Overview

Under the direction of the Head of TD Wealth Products & Business Architecture and/or the VP, Wealth Planning & Advice, the Wealth Planning Specialist serves as the subject matter expert on financial planning and responsible for financial planning and advice tools leveraged by TD Wealth advisors and clients.

The primary responsibility of the Wealth Planning Product Specialist is to provide advisor support of the goals based advice sales process and TDW's approach to delivering wealth management advice to our Clients.

The Product Specialist will also drive adoption of TD's Goals Based Advice framework for delivering advice and support our advisors in delivering a consistent client experience across the TDW footprint. Supports the governance of the overall process \"performance\" and process change elements. Assists in the development and production of the process Mission, Vision, tactics, goals, objectives, KPIs (key performance indicators), communications, and ensures the measures are aligned with TDW and Product Team strategies. Conducts analyses and creates regular reports on process performance and related issues.

Job Description

The Product Specialist II performs product research, analysis and implementation of basic products, services, programs and offers.

Job Requirements

Coordinates product research and analysis and development and implementation of moderately-sized products, services, programs and offers.
Works with business lines on an ongoing basis reviewing existing offerings, modifying them as needed as a result of business goals and competitive pressures and developing new initiatives based on business line needs and market research on customers, competitors and trends according to established policies and procedures and applicable regulatory guidelines.
Meets with business line and management personnel regularly to maintain understanding of current business situations and product-related needs.
Performs ongoing research into a variety of product related areas, including competitor products and pricing and customer patterns and trends; orders research reports, reviews data, performs analyses and prepares summary reports and recommendations, including product performance reviews, competitor actions, customer profiles and market potential.
Conducts primary research as needed to obtain specialized information not available from secondary sources, such as new product viability, reasons for customer loss, specialized product pricing and information on particular market segments.
Coordinates vendors and others to conduct customer and competitor surveys; personally conducts surveys as needed.
Obtains and incorporates information from Company customer and other databases if applicable.
Develops new products, services, programs and offers together with business lines, other internal marketing and outside resources, other Company personnel and management as necessary.
Prepares product strategies, specifications, profitability analyses and revenue projections, coordinating with finance and other areas as necessary, subject to the review of more experienced personnel or management.
Identifies target markets and key customer and Company benefits. Develops proposed pricing, competitive positioning and marketing plans.
Conducts demonstrations, incorporates feedback and obtains necessary approvals. Provides development support to more experienced personnel as needed.
Implements new products, programs, services and offers with business line partners, involving any necessary inside or outside resources required.
Creates implementation plans, assembles necessary personnel and coordinates efforts to complete projects.
Maintains ongoing communications with other areas of marketing department to ensure promotional and other support is appropriately provided to new products, services, programs and offers.
Reviews the competitor pricing information and recommendations made by Product Spec I.
Coordinates with training department and others to educate internal personnel about new products, services, programs and offers to ensure effective introduction of new initiatives. Prepares informational materials as necessary, including product disclosures and fee schedules.
Converts products, services, programs and offers of acquired companies into overall Company offerings as assigned.
Ensures all products are in Compliance and meet all regulatory requirements.
  • Must be eligible for employment under regulatory standards applicable to the position.

  • Inclusiveness

    At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live in and serve, and creating an environment where every employee has the opportunity to reach their potential.

    If you are a candidate with a disability and need an accommodation to complete the application process, email the TD Bank US Workplace Accommodations Program at . Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.

    EOE/Minorities/Females/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity.

    Associated topics: analyze, bi, business analytic, business intelligence, government, investment banking, law, legal, refine, strategy

    * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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